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ampersands on Broadway #6: a seamy ampersand at White Palace Laundrymat

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Submitted by garbanzito on Wed, 02/29/2012 - 15:48
in
Location: 
94 S. Broadway - White Palace Laundrymat

White Palace Laundrymat (sic … the prevalent spelling on the internet, including on the "owner-verified" listing at Google Maps), 94 S. Broadway, is all about cleaning … except when it comes to the alley, where sign that once proclaimed with dignity, CLEANERS Laundromat & Alterations, now has an overlay of stickers, dangling wires and attention-hungry tags

that seam that runs right through the ampersand — could it be a reference to the alteration services offered? or to the general character of the alley east of Broadway?

(sixth in a series — signage on Broadway may last for decades or a few minutes; focusing on the typographic form of ampersands is both a simple delight and a way to illustrate Baker’s diversity)