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ampersands on Broadway #4: Club 404 is no more

Submitted by garbanzito on Fri, 12/16/2011 - 15:41
in
Location: 
404 Broadway

Club 404 closed this week for a change in ownership, and presumably a change in style; no word yet whether it will retain its classic 3-dimensional sheet metal sign, with many empty light sockets suggesting a brighter past, but the ampersand here, in a halo of paste and a field of faded red, harks from an era when things lasted longer

(fourth in a series — signage on Broadway may last for decades or a few minutes; focusing on the typographic form of ampersands is both a simple delight and a way to illustrate Baker’s diversity)

Comments

I guess it's somewhat fitting

Submitted by greg on Sun, 12/25/2011 - 14:37.

I guess it's somewhat fitting that 404 will soon be "not found" given the http status code 404 means not found.

I've never visited the place, but was always intrigued. It would be really interesting to hear what led to the change in ownership.

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