ampersands on Broadway #2

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founded in 1900 at this location, Johnson Storage & Moving is one of Baker's oldest businesses, but the sign here was repainted no earlier than 1947 when the company became a founding agent of United Van Lines; the subtle quirkiness of the gothic typestyle of the ampersand and the rest of this large nameplate reflect the confidence and of an experienced signpainter, and the simplicity of bygone business era

(second in a series — several of Broadway's newer businesses, as well as some of Broadway’s oldest, have an ampersand in their name; focusing on the typographic form of these ampersands is both a simple delight and a way to illustrate Baker’s merchant diversity)